DOLPHINS 305 T-SHIRT
The Miami Dolphins leveraged Social AR to promote and launch their new “305” T Shirt design.
Miami’s 305 area code is synonymous with the city’s identity. The Miami Dolphins 305 designs celebrate what Miami is all about and its die hard fan base. The Dolphins saw an opportunity to create something unique with augmented reality for the launch of their 305 t shirt. 360 Entertainment created a target tracking Social AR filter that brings the t-shirt to life with popular Miami landmarks. The filter is activated by the 305 logo on the shirt and was released on the Miami Dolphins’ Instagram account.
We created original hand drawn art that includes Miami famous Miami landmarks. The sketch was then scanned, animated and colored digitally to produce the final artwork that is activated by the 305 logo.
A target tracking AR experience is activated by an image or logo. In this case, the “305” on the t shirt served as the trigger for experience. Once the filter is activated the user can direct their phone at the logo and the magic happens. Due to its large file size, the hand drawn animation posed a unique challenge in this project. Social AR experiences on Instagram and Facebook have strict file size limitations. But with a balance of compression and frame rate we were able to create a polished experience that played smoothly on all platforms.