MIAMI DOLPHINS - AUGMENTED REALITY EXPERIENCES
The Miami Dolphins step into augmented reality and 360 Entertainment is there.
The Miami Dolphins reached out to 360 Entertainment when they were initially considering creating augmented reality experiences for their fans. During our first meeting it was clear to us that they were very savvy about the technology and were aware of the use of AR for fan engagement and game day stadium experiences. They wanted to get their feet wet and were looking for the right vendor to help them bring new & engaging experiences to their fans. With 360’s experience in AR and VR, and Miami location, it was a match!
Over the course of the 2019 season, 360 Entertainment produced 5 augmented reality experiences for the Dolphins that included 4 Social AR face filters, and a game day stadium experience for their home game against the Chargers. (see below) The filters and experiences were well received and we’re currently planning some great stuff for 2020.
We feel very fortunate to have produced these projects for such a storied and prestigious NFL franchise. Plus, we’re huge fans. Fins up!
Dolphins Helmet Instagram Filter
To celebrate the 100 years of the NFL, we produced a Social AR filter that allows the user to select from a current helmet style to a throwback Dolphins helmet. Elements from the stadium and the walkout tunnel were included in the scene. Additional interactivity included ignited the flamethrowers when the user opened their mouth. A fun filter to get ready for game day.
305 Hat
To coincide with the release of their new “305” hat, the Dolphins asks us to create a companion filter that showed off the the colors and styles available, and to allow users a preview of the fit. The user was able to tap on screen to change between a hat with the current Miami Dolphins logo and one with the ‘72 Dolphins logo.
Smashing Helmets
Larger than life helmets smashing and shattering over the field on game day! This exciting Geolocated AR experience was produced for a Miami Dolphins home game against the Chargers. We animated and visualized the experience in 3D and then created a custom AR experience. Using GPS coordinates, we were able to geolocate the experience allow the users to simply point their phones at the field to watch the magic happen. We learned a ton on this one and we will definitely be using this technology on future Dolphins projects.